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Online Advertising And Search Engine Marketing

For most marketers, there comes a time when you need to spend money to make money. Online advertising, when done correctly, can rocket your web marketing into the stratosphere, but ...
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About Spam

E-mail marketing’s prolific evil twin is known as spam. According to a 2009 McAfee Threats Report, spam accounts for 92 percent of all e-mails. That’s about 183 million ...
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Google Analytics: Focus on the Metrics That Matter

Web analytics can help you improve user experience by shedding light on how people find, use, and navigate your website, as well as segment out characteristics of your most profitable ...
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Developing an Online Advertising Strategy

Before you start online advertising, you need to create a strategy. Follow these three steps and make sure they are part of your planning, management, and growth plan: – Assess. ...
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How Not to Build Email List

A business card exchange is not permission to add someone to your e-mail list. A quality opt-in (confirmed request to send information) or double opt-in list is the best way to go. ...
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Making Sure You Get Good Data in Google Analytics

After you insert your Google Analytics tracking code in your website’s HTML, you’ll need to wait a while (a few hours or a day) for the data to come in. Sometimes when people set ...
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Landing Pages

A website has many entrances. Some sites create landing pages specifically to link to online ads or offerings. Instead of getting the home page when the user clicks on these links, ...
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External Content Marketing

A lot of the best content marketing does not live on an organization’s website; it is out on external sites attracting eyeballs. External content marketing is a low-cost (and often ...
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How to Build Email List

If you are interested in growing your e-mail list, there are some pretty easy ways to do so. Put your opt-in form everywhere, such as: – Every page on your website (or at least ...
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Google Analytics Goals

Setting Goals: Conversion Rate A quick word about setting up goals with an analytics package. A goal is most often defined when a user clicks or takes action on something that generates ...
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