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User-generated Content

The good news is that from a content marketing point of view, some of the most successful content may be easiest to create. User-generated content has a big impact on both readers and ...
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Does EMail Marketing Work

Online marketing with e-mail is a high-stakes, fast-paced survival game. – According to Merkle Interactive Services, about 55 percent of the subscribers who receive promotional, ...
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Using Google Analytics

There are a number of analytics packages out there. Some are free (many hosting companies include web statistics in their package) and some have fees (like Webtrends and Omniture), ...
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Online Advertising Strategy

There are so many forms of web marketing, how does a marketer know how, where, or which options to select? Savvy online advertising execution occurs via sound web marketing strategy. ...
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About Content Marketing

The saying “Content is king” is heard repeatedly in the online marketing world. Content is king because of its power to educate, inform, connect, and boost credibility, ...
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About Email Marketing

Traditional marketing methods like television and radio distribute messages in a way that is like shouting across a crowd. Today’s “new school” web marketing is less ...
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About Web Analytics

One of the biggest distinctions of online marketing is its immediate tracking capability. Web analytics are the lifeblood of an online marketer, offering insightful information about ...
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Online Advertising Is Not Only Search Engines

Search engine marketing (SEM) is the area of online advertising that secures the majority of overall online advertising dollars (a combination of all online advertising areas like paid ...
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Why Search Engine Marketing Is So Important

More than 90 percent of the online population uses a search engine to find products, services, and information. Once a search engine visitor types a query into the search box and receives ...
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