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OpenX: How to Display Banners With Different Sizes in One Zone

As a freelancer I have many different tasks I performs for my clients (and myself). I’m also OpenX specialist so I’m constantly receiving many questions about this great ...
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Email List Segmentation

Segmentation will save your lists. Too many organizations e-mail to the same list over and over rather than segmenting it into specific groups to serve relevant content. Why work to ...
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How to Avoid Critical E-Mail Marketing Mistakes

Web marketing tools alone will not help your business. How you use the tools is what makes the difference. Me-Mail Marketing Sending e-mail newsletters and messages that are all about ...
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Email Content Best Practices

There is no secret sauce to online marketing. It is how the art and science of web marketing are paired strategically that makes the maximum impact. It is the practice of coming up ...
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Ensuring That You Have a Good Email List

The key to a successful e-mail marketing campaign is having a good list (or lists). In fact, having several segmented lists can be the healthiest approach to e-mail marketing success. Double ...
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Developing an Online Advertising Strategy

Before you start online advertising, you need to create a strategy. Follow these three steps and make sure they are part of your planning, management, and growth plan: - Assess. What ...
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Landing Pages

A website has many entrances. Some sites create landing pages specifically to link to online ads or offerings. Instead of getting the home page when the user clicks on these links, ...
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External Content Marketing

A lot of the best content marketing does not live on an organization’s website; it is out on external sites attracting eyeballs. External content marketing is a low-cost (and often ...
Blog Promotion

How to Promote Your Blog

Whether the blog has been around for ages or is brand new, there are a number of ways to increase its exposure. Taking the time to go through each step will increase blog readership ...
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The Best Ads Are Tested Ads

Online advertising success varies per product, service, goal, and industry. In order to find your optimal equation for success, you need to test everything. Ideas are created then implemented, ...
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