The bounce rate of a website can mean a few things, but it’s most commonly used to describe the number of visitors who land on a page on your site and then immediately click off. ...

Building a website to serve both immediate and future needs means the incremental costs of building a website (time, money, and energy) are a scalable investment. You don’t have to ...

There is a common saying that if you don’t toot your own horn, nobody else will. When communicating the value of what your organization does, it is critical to help website visitors ...

A website’s ease of use can make or break an online experience. Having strong website usability is directly correlated to the success of the site. The more solid the website foundation, ...

By this time you’ve gone through the hardest part of building a website, the thinking. Now comes the easy part, the technology (believe it or not!). Once the goals are clear, ...

As you start to sketch out your website, here are some basics to consider to ensure that your website is also a web solution. The goal of developing a website is not to simply have ...

Introduction. Describe your organization—give a business overview, your marketing history, a description of your product/service, and the reason for the creative brief. Project details. ...

No matter who is designing the website (you, a freelancer, or a web design firm), the creative brief (see the following section) will help clarify your wants, needs, goals, and marketing ...

In true wild, wild web style, managing website design and development has endless possibilities. Websites can be built using do-it-yourself tools, freelance graphic artists and developers, ...

Before getting into the nuts and bolts of making a website that serves, supports, and sells, there are five web marketing steps that should be considered in the following order so that ...