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Enable Email Subscription with Feedburner in WordPress

One of the simplest way to inform readers/visitors of your blog is subscriptions by email. Feedburner is a great service that could be used for this purpose. The first step is to ...
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Email List Segmentation

Segmentation will save your lists. Too many organizations e-mail to the same list over and over rather than segmenting it into specific groups to serve relevant content. Why work to ...
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How to Avoid Critical E-Mail Marketing Mistakes

Web marketing tools alone will not help your business. How you use the tools is what makes the difference. Me-Mail Marketing Sending e-mail newsletters and messages that are all about ...
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Email Content Best Practices

There is no secret sauce to online marketing. It is how the art and science of web marketing are paired strategically that makes the maximum impact. It is the practice of coming up ...
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Avoiding Email List Unsubscription

The best way to avoid email list unsubscription is to send quality, relevant messages. Deliver what was promised and what the user wants. Communicate when you or your organization have ...
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Customer Email List Questionnaire Best Practices

The initial sign-in (or sign-up) screen is a good opportunity to ask clarifying questions and get detailed information on each customer. You can ask questions about their e-mailing ...
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Ensuring That You Have a Good Email List

The key to a successful e-mail marketing campaign is having a good list (or lists). In fact, having several segmented lists can be the healthiest approach to e-mail marketing success. Double ...
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The CAN-SPAM Act: A Compliance Guide for Business

The CAN-SPAM Act, a law that sets the rules for commercial e-mail, establishes requirements for commercial messages, gives recipients the right to have you stop e-mailing them, and ...
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About Spam

E-mail marketing’s prolific evil twin is known as spam. According to a 2009 McAfee Threats Report, spam accounts for 92 percent of all e-mails. That’s about 183 million ...
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How Not to Build Email List

A business card exchange is not permission to add someone to your e-mail list. A quality opt-in (confirmed request to send information) or double opt-in list is the best way to go. ...
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