online-ads

The Best Ads Are Tested Ads

Online advertising success varies per product, service, goal, and industry. In order to find your optimal equation for success, you need to test everything. Ideas are created then implemented, ...
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Online Marketing Collateral Creative Brief

Introduction. Describe your organization—give a business overview, your marketing history, a description of your product/service, and the reason for the creative brief. Project details. ...
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Different Content Streams

A lot of online marketers focus on just one tool: words. Words are powerful, but they are only one part of the content stream. Photos = Sales A picture is worth more than a thousand ...
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Email Marketing Software

Even if an e-mail list has only a few hundred addresses on it, running it through your personal or organization’s e-mail marketing program provider is not a best practice. Internet ...
analytics-people

Setting Up Google Web Analytics

While this article will focus on Google products, the logic and methodology of web analytics are largely the same regardless of the software package used. Start by signing up for a ...
success-stairs

How to Track PPC Success

Before you proceed, have a tracking system in place. Define what success means to you. Be prepared for the multiple variables in online advertising that can impact a campaign’s success. ...
content-marketing-strategy

Developing a Content Strategy

When users are researching a problem, a search engine will often elevate an article, a knowledge base page, or a forum page to the top of the listings. Blog posts and sales pages may ...
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How to Set Up an EMail Marketing Program

Setting up an e-mail marketing campaign requires smart strategic planning. Online content strategies discussed in other articles are still in play (the content has to be about helping ...
analytics-circle

What to Do Before You Start With Google Analytics

Before you sign up for or log into a Google Analytics account, think strategically about what you want to accomplish with your analytics efforts. Or as web analytics guru Avinash Kaushik ...
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How Local Businesses Can Profit By Buying Pay-per-click Advertising

Pay-per-click text ads, such as Google AdWords, are an advertising medium that a local marketer can afford to test once they understand the options available. When it comes to paying ...
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