When users are researching a problem, a search engine will often elevate an article, a knowledge base page, or a forum page to the top of the listings. Blog posts and sales pages may ...

Setting up an e-mail marketing campaign requires smart strategic planning. Online content strategies discussed in other articles are still in play (the content has to be about helping ...

Before you sign up for or log into a Google Analytics account, think strategically about what you want to accomplish with your analytics efforts. Or as web analytics guru Avinash Kaushik ...

Pay-per-click text ads, such as Google AdWords, are an advertising medium that a local marketer can afford to test once they understand the options available. When it comes to paying ...

The good news is that from a content marketing point of view, some of the most successful content may be easiest to create. User-generated content has a big impact on both readers and ...

Online marketing with e-mail is a high-stakes, fast-paced survival game. – According to Merkle Interactive Services, about 55 percent of the subscribers who receive promotional, ...

There are a number of analytics packages out there. Some are free (many hosting companies include web statistics in their package) and some have fees (like Webtrends and Omniture), ...

There are so many forms of web marketing, how does a marketer know how, where, or which options to select? Savvy online advertising execution occurs via sound web marketing strategy. ...

The saying “Content is king” is heard repeatedly in the online marketing world. Content is king because of its power to educate, inform, connect, and boost credibility, ...

Traditional marketing methods like television and radio distribute messages in a way that is like shouting across a crowd. Today’s “new school” web marketing is less ...