The key to a successful e-mail marketing campaign is having a good list (or lists). In fact, having several segmented lists can be the healthiest approach to e-mail marketing success. Double ...

Most of Google Analytics is focused on anonymous users in the aggregate. The online marketer can narrow the segments to groups such as paid visitors (those who clicked on PPC ads) from ...

The CAN-SPAM Act, a law that sets the rules for commercial e-mail, establishes requirements for commercial messages, gives recipients the right to have you stop e-mailing them, and ...

Analytics numbers describe complex human behavior and you need to compare and contrast them with a variety of other data to get a true picture. Analytics do offer the easy exporting ...

For most marketers, there comes a time when you need to spend money to make money. Online advertising, when done correctly, can rocket your web marketing into the stratosphere, but ...

E-mail marketing’s prolific evil twin is known as spam. According to a 2009 McAfee Threats Report, spam accounts for 92 percent of all e-mails. That’s about 183 million ...

Web analytics can help you improve user experience by shedding light on how people find, use, and navigate your website, as well as segment out characteristics of your most profitable ...

Before you start online advertising, you need to create a strategy. Follow these three steps and make sure they are part of your planning, management, and growth plan: – Assess. ...

A business card exchange is not permission to add someone to your e-mail list. A quality opt-in (confirmed request to send information) or double opt-in list is the best way to go. ...

After you insert your Google Analytics tracking code in your website’s HTML, you’ll need to wait a while (a few hours or a day) for the data to come in. Sometimes when people set ...