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Email List Segmentation

Segmentation will save your lists. Too many organizations e-mail to the same list over and over rather than segmenting it into specific groups to serve relevant content. Why work to ...
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How to Avoid Critical E-Mail Marketing Mistakes

Web marketing tools alone will not help your business. How you use the tools is what makes the difference. Me-Mail Marketing Sending e-mail newsletters and messages that are all about ...
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Email Content Best Practices

There is no secret sauce to online marketing. It is how the art and science of web marketing are paired strategically that makes the maximum impact. It is the practice of coming up ...
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Avoiding Email List Unsubscription

The best way to avoid email list unsubscription is to send quality, relevant messages. Deliver what was promised and what the user wants. Communicate when you or your organization have ...
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How to Make Changes Based On Google Analytics

Web analytics can often prove that your organization’s web marketing strategy isn’t working to meet your conversion goals. If the numbers show this, you can: 1. Panic. When in trouble, ...
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Customer Email List Questionnaire Best Practices

The initial sign-in (or sign-up) screen is a good opportunity to ask clarifying questions and get detailed information on each customer. You can ask questions about their e-mailing ...
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Ensuring That You Have a Good Email List

The key to a successful e-mail marketing campaign is having a good list (or lists). In fact, having several segmented lists can be the healthiest approach to e-mail marketing success. Double ...
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Where Google Analytics Falls Short

Most of Google Analytics is focused on anonymous users in the aggregate. The online marketer can narrow the segments to groups such as paid visitors (those who clicked on PPC ads) from ...
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The CAN-SPAM Act: A Compliance Guide for Business

The CAN-SPAM Act, a law that sets the rules for commercial e-mail, establishes requirements for commercial messages, gives recipients the right to have you stop e-mailing them, and ...
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Advanced Google Analytics

Analytics numbers describe complex human behavior and you need to compare and contrast them with a variety of other data to get a true picture. Analytics do offer the easy exporting ...
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