Social media ranks highly in search engines. In many cases, links to an organization’s Facebook, Twitter, and LinkedIn pages will appear in the first page of SERPs for a company name. As you deploy your SEO strategy across your site, be sure to use those same principles in all your social media including blogs, Facebook, LinkedIn, Twitter, Flickr, YouTube, and other sites.
You can diversify your SEO portfolio by having lots of web collateral working for you to boost visibility. The more collateral on your site blog and in social media, the more likely your organization will be searched and found.
Smart marketers even optimize their LinkedIn profile web links. When adding websites on the “Edit My Profile” page, instead of choosing “My Website” or “My Blog” in the Websites dropdown menu, they choose “Other:” so they can add a website title that includes key phrase-rich links.