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blog-world-mouse

About Blogging


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Some marketing professionals believe blogging is too frivolous to be a real marketing tool. Does writing about a dogs reaction to lunch produce real business leads? Probably not, ...
email-marketing

About Email Marketing


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Traditional marketing methods like television and radio distribute messages in a way that is like shouting across a crowd. Today’s “new school” web marketing is less ...
analytics-diagram

About Web Analytics


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One of the biggest distinctions of online marketing is its immediate tracking capability. Web analytics are the lifeblood of an online marketer, offering insightful information about ...
online-advertising-tagcloud

Online Advertising Is Not Only Search Engines


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Search engine marketing (SEM) is the area of online advertising that secures the majority of overall online advertising dollars (a combination of all online advertising areas like paid ...
website-02

The Purpose Of A Website


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A strategic website’s core purpose is to serve, support, and sell. Specific marketing goals will vary by organization. They may include sharing information, selling a product, completing ...
search-engine-marketing-red-button

Why Search Engine Marketing Is So Important


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More than 90 percent of the online population uses a search engine to find products, services, and information. Once a search engine visitor types a query into the search box and receives ...
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