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How to Track PPC Success

Before you proceed, have a tracking system in place. Define what success means to you. Be prepared for the multiple variables in online advertising that can impact a campaign’s success. ...
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How Local Businesses Can Profit By Buying Pay-per-click Advertising

Pay-per-click text ads, such as Google AdWords, are an advertising medium that a local marketer can afford to test once they understand the options available. When it comes to paying ...
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