email-marketing

EMail Marketing Campaigns Customization

Customization is the platinum standard for e-mail marketing. With great CRM, ideally every piece of information in the database about that user will be reflected in unique messages ...
email-marketing

Testing EMail Marketing Campaign

Once you’ve got the basic art and science steps of e-mail marketing down, it’s time for the most powerful word in e-mail marketing: testing. Testing (called split testing, ...
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