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	<title>LoneShooter.com &#187; ppc</title>
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		<title>How to Track PPC Success</title>
		<link>http://www.loneshooter.com/how-to-track-ppc-success/</link>
		<comments>http://www.loneshooter.com/how-to-track-ppc-success/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 16:14:07 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[tracking]]></category>

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		<description><![CDATA[Before you proceed, have a tracking system in place. Define what success means to you. Be prepared for the multiple variables in online advertising that can impact a campaign’s success. Tracking points to evaluate may include some of the following: &#8211; Per keyword or phrase &#8211; Per engine (Google vs. Yahoo! vs. Bing) &#8211; Per [&#8230;]]]></description>
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		<title>How Local Businesses Can Profit By Buying Pay-per-click Advertising</title>
		<link>http://www.loneshooter.com/how-local-businesses-can-profit-by-buying-pay-per-click-advertising/</link>
		<comments>http://www.loneshooter.com/how-local-businesses-can-profit-by-buying-pay-per-click-advertising/#comments</comments>
		<pubDate>Sun, 20 Feb 2011 16:06:54 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[local business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[seo]]></category>

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		<description><![CDATA[Pay-per-click text ads, such as Google AdWords, are an advertising medium that a local marketer can afford to test once they understand the options available. When it comes to paying for advertising, you want to get people who are most ready to buy. That means you can restrict your ads from showing up in searches [&#8230;]]]></description>
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