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	<title>LoneShooter.com &#187; online marketing</title>
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	<link>http://www.loneshooter.com</link>
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		<title>Online Advertising And Search Engine Marketing</title>
		<link>http://www.loneshooter.com/online-advertising-and-search-engine-marketing/</link>
		<comments>http://www.loneshooter.com/online-advertising-and-search-engine-marketing/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 16:33:26 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[seo]]></category>

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		<description><![CDATA[For most marketers, there comes a time when you need to spend money to make money. Online advertising, when done correctly, can rocket your web marketing into the stratosphere, but if you don’t have the right plan in place, you’ll blast a giant crater in your budget. Online advertising isn’t rocket science, but you need [&#8230;]]]></description>
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		<title>Developing an Online Advertising Strategy</title>
		<link>http://www.loneshooter.com/developing-an-online-advertising-strategy/</link>
		<comments>http://www.loneshooter.com/developing-an-online-advertising-strategy/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 16:31:22 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[advertising]]></category>
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		<description><![CDATA[Before you start online advertising, you need to create a strategy. Follow these three steps and make sure they are part of your planning, management, and growth plan: &#8211; Assess. What is your current situation? Do you rely on natural search referrals for traffic? What’s worked? What hasn’t? What terms do people currently search with [&#8230;]]]></description>
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		<title>The Best Ads Are Tested Ads</title>
		<link>http://www.loneshooter.com/the-best-ads-are-tested-ads/</link>
		<comments>http://www.loneshooter.com/the-best-ads-are-tested-ads/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:24:34 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.loneshooter.com/?p=773</guid>
		<description><![CDATA[Online advertising success varies per product, service, goal, and industry. In order to find your optimal equation for success, you need to test everything. Ideas are created then implemented, but without commitment to managing, monitoring, and optimizing new efforts, success may never fully be achieved. You can get amazing results by constantly testing, tweaking, and [&#8230;]]]></description>
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		<title>Online Marketing Collateral Creative Brief</title>
		<link>http://www.loneshooter.com/online-marketing-collateral-creative-brief/</link>
		<comments>http://www.loneshooter.com/online-marketing-collateral-creative-brief/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 14:00:56 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[GENERAL]]></category>
		<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.loneshooter.com/?p=1154</guid>
		<description><![CDATA[Introduction. Describe your organization—give a business overview, your marketing history, a description of your product/service, and the reason for the creative brief. Project details. Explain the scope of the project—what it’s for, when it needs to be complete, and how it may or may not tie into other marketing efforts (television, advertising, new product launch, [&#8230;]]]></description>
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