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	<title>LoneShooter.com &#187; email marketing</title>
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	<link>http://www.loneshooter.com</link>
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		<title>EMail Marketing Campaigns Customization</title>
		<link>http://www.loneshooter.com/email-marketing-campaigns-customization/</link>
		<comments>http://www.loneshooter.com/email-marketing-campaigns-customization/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 20:48:55 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[email marketing]]></category>

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		<description><![CDATA[Customization is the platinum standard for e-mail marketing. With great CRM, ideally every piece of information in the database about that user will be reflected in unique messages sent to him or her. Customization turns e-mail marketing into a very personal conversation. Its targeted messages are specific to a prospective customer&#8217;s wants and needs. Today&#8217;s [&#8230;]]]></description>
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		<title>Testing EMail Marketing Campaign</title>
		<link>http://www.loneshooter.com/testing-email-marketing-campaign/</link>
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		<pubDate>Wed, 22 Feb 2012 20:45:18 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[email marketing]]></category>

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		<description><![CDATA[Once you&#8217;ve got the basic art and science steps of e-mail marketing down, it&#8217;s time for the most powerful word in e-mail marketing: testing. Testing (called split testing, A/B testing, or multivariate testing) is all about discovering the most effective way to meet your organization&#8217;s e-mail marketing goals. Testing is vital for both e-mail marketing [&#8230;]]]></description>
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