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	<title>LoneShooter.com &#187; advertising</title>
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	<link>http://www.loneshooter.com</link>
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		<title>Online Advertising And Search Engine Marketing</title>
		<link>http://www.loneshooter.com/online-advertising-and-search-engine-marketing/</link>
		<comments>http://www.loneshooter.com/online-advertising-and-search-engine-marketing/#comments</comments>
		<pubDate>Wed, 20 Jul 2011 16:33:26 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[seo]]></category>

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		<description><![CDATA[For most marketers, there comes a time when you need to spend money to make money. Online advertising, when done correctly, can rocket your web marketing into the stratosphere, but if you don’t have the right plan in place, you’ll blast a giant crater in your budget. Online advertising isn’t rocket science, but you need [&#8230;]]]></description>
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		<title>Developing an Online Advertising Strategy</title>
		<link>http://www.loneshooter.com/developing-an-online-advertising-strategy/</link>
		<comments>http://www.loneshooter.com/developing-an-online-advertising-strategy/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 16:31:22 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[Before you start online advertising, you need to create a strategy. Follow these three steps and make sure they are part of your planning, management, and growth plan: &#8211; Assess. What is your current situation? Do you rely on natural search referrals for traffic? What’s worked? What hasn’t? What terms do people currently search with [&#8230;]]]></description>
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		<title>The Best Ads Are Tested Ads</title>
		<link>http://www.loneshooter.com/the-best-ads-are-tested-ads/</link>
		<comments>http://www.loneshooter.com/the-best-ads-are-tested-ads/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 16:24:34 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.loneshooter.com/?p=773</guid>
		<description><![CDATA[Online advertising success varies per product, service, goal, and industry. In order to find your optimal equation for success, you need to test everything. Ideas are created then implemented, but without commitment to managing, monitoring, and optimizing new efforts, success may never fully be achieved. You can get amazing results by constantly testing, tweaking, and [&#8230;]]]></description>
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		<title>How to Track PPC Success</title>
		<link>http://www.loneshooter.com/how-to-track-ppc-success/</link>
		<comments>http://www.loneshooter.com/how-to-track-ppc-success/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 16:14:07 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.loneshooter.com/?p=772</guid>
		<description><![CDATA[Before you proceed, have a tracking system in place. Define what success means to you. Be prepared for the multiple variables in online advertising that can impact a campaign’s success. Tracking points to evaluate may include some of the following: &#8211; Per keyword or phrase &#8211; Per engine (Google vs. Yahoo! vs. Bing) &#8211; Per [&#8230;]]]></description>
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		<title>Online Advertising Strategy</title>
		<link>http://www.loneshooter.com/online-advertising-strategy/</link>
		<comments>http://www.loneshooter.com/online-advertising-strategy/#comments</comments>
		<pubDate>Thu, 20 Jan 2011 16:04:36 +0000</pubDate>
		<dc:creator><![CDATA[Lone Shooter]]></dc:creator>
				<category><![CDATA[MARKETING]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.loneshooter.com/?p=766</guid>
		<description><![CDATA[There are so many forms of web marketing, how does a marketer know how, where, or which options to select? Savvy online advertising execution occurs via sound web marketing strategy. Marketing strategy marries the art and science of web marketing so that all options are explored to best reach and serve the right audience. Web [&#8230;]]]></description>
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